Saudi MICE Forum

INTRODUCTION

Out of the Saudi Exhibitions and Conferences Association’s (SECA) keenness to hold events supporting the development and sustainability of the MICE industry within the Kingdom and with the Strategic Partnership of the Saudi Conventions and Exhibitions General Authority (SCEGA), SECA is glad to announce the launch of the Saudi MICE Forum which will be held on 8^th & 9^th January 2023 at the Crowne Plaza Riyadh RDC Hotel & Convention, KSA

The Forum will serve as a platform for innovation, thought leadership, human capital development and act as a meeting hub among all key stakeholders within the sector namely governmental bodies, associations, MICE organizers, vendors, exhibitions and conventions centers and academia. This is in addition to strengthening and developing sector capabilities to attract international MICE events and shedding the light on the most important challenges that hinder the sustainability and growth of the sector to come up with viable and timely solutions and initiatives to such challenges.

This edition of the forum will also be devoted to focusing on what will be availed by the targets of Riyadh strategy and the Kingdom’s Vision 2030, including the promising opportunities to develop the MICE industry.

FORUM OBJECTIVES

The Forum objectives are in line with SECA’s main objectives namely:

Highlighting and strengthening the sector's role in developing local content

Presenting the best practices and experiences that contribute to knowledge transfer

Identifying the factors that contribute to the sustainability and growth of sector investments

Shedding the light on the opportunities available within the sector for businesses and entrepreneurs

Activating the role of SECA in promoting the sector

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THE SAUDI MICE FORUM

INTRODUCTION

FORUM OBJECTIVES